Success of Apple iPod, iPad Highlights Need for Business Innovation


More people than ever before are utilizing smartphones and tablet technology, if Apple's latest financial reports are anything to go by.

The technology giant released fiscal 2012 third quarter results for the period ending June 30, 2012 yesterday (July 24), and the numbers were typically impressive.

An astonishing 26 million iPhones were sold over the quarter, along with 17 million iPads, helping the company to total quarterly revenue of US$35 billion and a quarterly net profit of US$8.8 billion.

In a time when more and more customers are turning to their smartphones to access the internet, it is important that innovative organizations cater to this format in order to maximize the business-client relationship. 

Smart forms are the latest innovation in this field, and can drastically improve the user experience for customers attempting to communicate with a business online.

As dynamic forms can adapt based on previously entered data, unnecessary question lines and information requests can be automatically removed. The result is a more fluid process that is ideal for the portable device era.

There is perhaps no better indication of the importance of innovation and technological innovation than the continued success of Apple, which has announced a cash dividend of $2.65 per share of common stock.

"We’re thrilled with record sales of 17 million iPads in the June quarter," said Apple chief executive officer Tim Cook. "We’ve also just updated the entire MacBook line, will release Mountain Lion tomorrow and will be launching iOS 6 this fall."

"We are also really looking forward to the amazing new products we’ve got in the pipeline."