New Statistics Reveal Use of Smartphone Shopping Applications is on the Rise


New statistics from global marketing and research firm Nielsen have revealed that US smartphone users are buying into the online shopping craze.

More than 45 million US smartphone owners made use of shopping and ecommerce applications during the month of June, amounting to nearly half (47 per cent) of the total smartphone users in America.

"Retailers are finding that consumers are willing to use smartphone apps to enhance their shopping experience, and this data shows usage of shopping apps is growing," said the director of telecom insights at Nielsen, Don Kellogg (August 6).

When it comes to making the most of the online environment, retailers must have the technological infrastructure in place to cater to the needs of smartphone users.

The popularity of applications like Amazon Mobile and eBay Mobile, the latter of which registered a unique audience of 13,161,000 people during June, is proof of just how valuable streamlining the online shopping process can be.

Smart forms are an excellent tool in this department, as they make the process of inputting essential shipping and billing information quick and easy for users.

Because dynamic forms can evolve based on previously entered data, they can add or remove information boxes as necessary, such as those that ask for states or postcodes.